By applying my MBA, love for people and background in writing and multimedia, telling a story tailored to custom audiences has always been at the core of my work. My relentless curiosity, adventurous attitude and need to explore landed me in the ever changing world of social media where I discovered my sweet spot as a content strategist.
I'm drawn to emerging trends and channels and the challenge to develop audience driven content from new and exciting perspectives. From crafting a content strategy, writing copy or optimizing campaigns for brands like Farmers Insurance and MillerCoors, startups like Noted, non-profits like Shedd Aquarium and Ronald McDonald House Charities and personal brands like WendyPerrin.com, I'm motivated by the opportunity to find the spark that brings brands and audiences together.
With an incessant passion for social good and an appetite for adventure, I've gained international perspective for both myself and my career by earning an MBA in International Management, working at the British Consulate- Chicago & Chicago Council on Global Affairs, volunteering for UNICEF's NextGeneration, embarking on Remote Year in 2016 and living in New Zealand for 2017 while freelancing remotely.