INSTAGRAM WORK

As a platform, Instagram is a powerful place for brands to engage fans. Whether it’s organic or paid content, the visual always comes first and therefore captures the audience’s attention instantly…if done right. I’ve had the privilege to create content for a variety of brands over the last 5+ years. By keeping the target audience top of mind and staying true to the brand, I’ve found success in pushing creative boundaries, creating and executing paid and organic campaigns, and tapping into influencers for Shedd Aquarium, Leinenkugel’s, The American Institute of Architects, Wendy Perrin, plus pro-bono work for multiple charities.

Creativity

From animal announcements at Shedd Aquarium to creating excitement around the return of a beer, leveraging Instagram’s unique features enables brands to jump out in user’s feeds whether it’s utilizing Instagram stories, surprising fans with an Instagram hack, or repurposing old content in new ways.

Paid Campaigns

As Campaign Strategist and Copywriter for CSpence Group, an agency in San Francisco, I was responsible for developing the digital strategy for the 2017 American Institute of Architects’ I Look Up Film Challenge to meet the main objective of increasing film challenge awareness. Social posts for the I Look Up Film Challenge campaign included paid content for Facebook and Instagram, as well as organic content for Facebook, Instagram, and Twitter. By leveraging social media platforms, filmmaker communities, and digital ads, we received 80 films, doubling submissions from the previous year.

Influencer Activations

No matter the brand, tapping into Instagram influencers has the potential to amplify reach in incredibly impactful ways. When influencers who align with the brand are utilized, and content is created authentically with the target audience in mind, Instagram magic happens. I’ve had the opportunity to engage influencers for multiple activations for both Leinekugel’s and Shedd Aquarium.